Thursday, 8 March 2018

Apprentice Life at Mecmesin 

Kara, Digital Marketing Apprenticeship

Mecmesin apprentices get hands on work experience
Kara working on product brochure assets
University isn’t for everyone and having worked within a digital marketing role for almost two years prior to joining Mecmesin I was keen not to be ‘pigeon-holed’ within the industry. In hope to grow and strengthen my skill-set I joined as an apprentice, which would not only give me a role to fulfil this but also a qualification I could take forward with me.  

Although on release to college one day a week, my role at Mecmesin was not limited. Throughout completing my apprenticeship training I was given the opportunity to get hands on experience in areas that coincided with my study. As a global company with multiple subsidiaries Mecmesin has given me the perfect foundation to work across a breadth of projects providing the varied role I’d been craving!

Responsibilities in the Marketing Department

Apprentice experience includes producing marketing collateral
The published work
Having now developed within my role, I am responsible for the contribution, maintenance, and development of digital projects and campaigns across; Email Marketing, Search Engine Optimisation, Pay-Per-Click, and Social Media. From these campaigns I am tasked with monitoring key performance indicators and producing reports to demonstrate effective return on investment – something I find very rewarding as it allows me to see exactly how my efforts are benefiting the company. 

Full time career

Apprentice experience at product launch events
Product launch at Control 2017
Despite my apprenticeship programme being purely based on the digital aspect of marketing, I was also given the chance to assist with the organisation of exhibitions. This has introduced me to a whole new aspect of marketing, and really helped to build my confidence after I attended the launch of our new product range at the Control show in Germany May last year.  

Originally this role was a placement that allowed me to complete my Level 3 Diploma in Digital Marketing, but now it is a role that is growing with me and I am a happy full-time employee. 

Check out our careers page for apprenticeship opportunities!

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